Hi, I'm Zaara! I'm drawn to early-stage problems, especially in consumer tech, cybersecurity, health & wellness, and go-to-market strategy.

Building an AI agent that unifies ZoomInfo, Claude, and enrichment tools, cutting research time 67% and saving the SDR team 16 hours a week. Also built a system that scans RFP notifications across 50 states, surfacing about 15 qualified security opportunities monthly, after interviewing 6 SDRs and GTM leads to diagnose the workflow it replaced.

Interviewed 20+ primary care physicians to uncover referral bottlenecks, led ICP segmentation across 3 physician archetypes around referral speed, and built pilot GTM strategies phased across 2 care settings.

Coordinated weekly executive briefs across 6 business leads, increased Monday.com adoption about 25% through 5+ monthly onboarding sessions, and built unified Excel dashboards from Amazon, Pacvue, and Monday.com data to speed up reporting.

Founded and led product for an AI sound-discovery startup targeting the $6B+ creator economy. Ran 80+ user interviews to shape the roadmap, cutting projected dev spend 65% and onboarding 70 early users, while building a GTM plan projecting 20% MoM revenue growth.

Ran 15 user interviews that surfaced social stigma, not UX, as the real adoption barrier for a dating app. Repositioned onboarding and ad targeting around that insight, lifting sign-up intent 70% and engagement 30%.

Executed 45 email campaigns to 50,000+ recipients, refining audience segmentation to lift opens 25% and sign-ups 15%. Analyzed return on ad spend to recommend channel reallocations that improved conversions about 8% and cut CAC about 5%, and built a TikTok content framework that grew average post impressions from about 150 to about 2,500 and lifted engagement 30%.